Snow People on Parade
~ a history!
People on Parade, the area’s 2006-2008 venture in street
art, was a project designed to run concurrently with the Winter
Carnival. Although both the Winter Carnival and the Snow People
have ceased to be an annual event in their original form, aspects
of both are still found in the Mt. Washington Valley.
of the original Snow People are still to be found, some of
them have been re-designed and are 'new' to the scene. The
map available for printing will show the 2008 locations of
the Snow People, and is not totally accurate today.
stay on the lookout for the frosty friendly folk, because
they will pop into view when you least expect it!
Beginning of it All . . . . Thank you to Pilot Sponsor,
Green Outlet Village
for helping to launch
this new public art program in the valley.
You are invited to read on for
the History of
Mt. Washington Valley's Snow People!
On this page you will find
of Street Art Projects in other towns;
Additional information about our Snow People on Parade project;
How you can become involved.
PEOPLE ON PARADE ~
A NEW PUBLIC ART PROJECT IN THE VALLEY
the Mt. Washington Valley’s first Street Art Project.
in Chicago - with cows!
New York City does it - with apples!
Wilton, Maine celebrated their bicentennial - with Loons!
Bennington, Vermont uses moose.
And now, the Mt. Washington Valley is designing Snow People!
Chicago's Cow Project
began in the 90's - and now parts of it are on tour, internationally!
York City calls it
These giant 'big apple's' are most similar to the
belly of the Snow Person and give ideas
of how the Snow People could be designed.
The head, and hat of the Snow Person
could / should be included in the total design.
Several years ago, the Chicago Cow Project introduced over 300 cows
painted by Chicago artists and artisans from the fine and applied
arts. Commissioned by area businesses, schools and groups the cows
were on display throughout the city, some were later auctioned off
to support a public arts project and some are on tour around the
the years communities have discovered this outdoor art as a way
of showcasing the artistic talents of area professionals while at
the same time decorating their streets with unusual and astounding
art and demonstrating their civic pride for both residents and visitors
William Shakespeare wrote, ‘All the world’s a stage’,
the metaphor was meant for actors,” stated Forrest Hartman
of the Reno Gazette-Journale. “But visual artists have done
much to affirm his words, creating dramatic works in the places
we least expect them.
art is everywhere these days, and advocates say it’s crucial
to creating a vital cultural life.”
the model for our
The fiberglass form each artist receives will be totally white
without features on it.
This presents a large white 'canvas' for each artist
to create a design appropriate to the arts in Mt. Washington Valley.
the mold as it approaches the final state:
The mold will be used to cast the white, fiberglass snow people.
The completed artistic creation will be mounted on a heavy base,
bearing the name of the sponsor and the artist.
Settlers’ Green Outlet Village has been working with The MW
Way to bring a little “Street Art” to the valley by
organizing a similar project using snow men.
The fiberglass snowman sculpture is approximately five feet tall
with a traditional shape and the mold for the figure is being designed
and formed by Raymond Paulin of RP Creations in Berlin.
Once it has been painted or artistically interpreted, it is treated
with a waterproof finish that will preserve the art for outdoor
started last year with several snowmen and this year are happy to
be expanding the number in time for viewing during Winter Carnival
2007. We will be working our way up to a sizeable exhibit over the
next few years,” said Dot Seybold, General Manager of OVP
Management, Inc. and Marketing Director of Settlers' Green. Note:
We have commitments for six more snow people to join the parade
during winter 2007-2008!
are looking forward to working with area artists and to providing
them with financial incentives to create a one of a kind piece of
street art for us, which will be on display through out the winter
season." Seybold added.
snowman will have a private or business sponsor who will arrange
with the artist of their choice to create the design for their specific
Snow Person. The responsibility of making financial arrangements
with the artist belongs to each sponsor.
it was moose!
goal for the 2006-2007 winter season is to expand the valley exhibit
to 20 artistically designed and painted snow people on display in
tuned - - - there will be more to come!
cost of each snow person is $700 and includes the base and delivery.
Businesses, individuals, and organizations that purchase a snow
person will then negotiate with an artist of their choice and decide
on a final design. Artistic fees will be the responsibility of the
Organizers of the project are announcing both a call for artists
and a commitment from interested corporate sponsors.
The Nuts and Bolts of it all:
us launch this fun and exciting Street Art Project!
Businesses who agree to participate will purchase an undecorated
snow person for $700. This fee will cover both the production of
the snow person and the expenses involved in advertising and marketing
the Snow Parade people.
Each business will then arrange with an artist of their choice (a
list of interested artists and their designs will be made available
if desired) and complete their own arrangement with artists to design
and decorate their snow person.
The Street Art Project planners will work with each business to
provide publicity for the project including press releases, a proposed
map indicating the location of the snow people for public viewing,
advertising, and other promotion.
It is the responsibility of the business to contract with an artist
to create a design acceptable to the business and the Snow Person
on Parade Committee. Payment to the artist is the responsibility
of the business.
& Additional information:
• Confirmation of decision to participate is requested as
soon as possible.
• Snow person will be delivered to sponsoring business by
• Artist will be requested to complete project within a 2-month
• Completed projects will be displayed at place of business,
or other location by arrangement.
• Snow person is designed to be bolted to a base which will
be provided by the committee and which will indicate Settlers’
Green Outlet Village as Pilot Sponsor, AND the name of the sponsoring
business and participating artist for that specific snow person.
• Art work will be done in acrylic with a polyurethane coating
to protect it from the environment.
• Snow people may be displayed as soon as design as complete
• Artists will submit a design for snow person which must
be approved by sponsor and Street Art Project planners.